Fathead
Fathead is a leading creator of officially licensed wall graphics, life-sized decals, and immersive room decor that celebrates sports, entertainment, and personal passion. Known for its bold, high-quality “Real Big” products, Fathead transforms ordinary spaces into fan-driven experiences. From pro athletes to pop culture icons, to youth sports participants, Fathead empowers fans of all ages to make their walls—and their world—come alive.
Services
Commercial Web Video Production, Social Media Assets, Web + Email Video Content
Category
Home Decor / Fan Gear / Wall Graphics
Client
Steve Daggit
The Challenge
Fathead, known for its iconic life-sized wall graphics and fan-favorite room decor, needed a fresh, high-impact way to promote its flagship Real Bigs and complementary product lines across multiple platforms. The goal was to drive brand engagement, product awareness, and conversion—without sacrificing creative quality or speed to market.
The narratAIve Solution
narratAIve partnered with Fathead to deliver a fast-turnaround, multi-channel campaign centered around one high-concept hero commercial and an ecosystem of digital content tailored for social, email, and web. Leveraging AI-enhanced workflows and nimble creative strategy, we built a scalable suite of content that worked across platforms and audiences.
:30 Broadcast + Web Commercial
We produced a cinematic, brand-forward :30 spot that could flex between television and web usage. The commercial showcased the emotional connection between fans and their favorite teams, players, and characters—brought to life by Fathead’s immersive Real Bigs. Bright, energetic visuals, quick-cut transitions, and lifestyle vignettes captured the power of personal space and fandom.
Social Media Assets
To support the campaign rollout, narratAIve created a series of social-ready vertical videos, GIFs, and micro-moments optimized for Instagram, TikTok, and Facebook. These assets spotlighted Real Bigs in action—unboxing, room reveals, and user reactions—with an emphasis on bold text overlays and strong CTAs.
Web + Email Video Content
We designed short-form videos for Fathead’s product pages and customer email campaigns, each focused on product education and brand storytelling. These segments helped drive click-through rates, reduce bounce, and reinforce product scale and quality for first-time buyers.
Results & Impact
Delivered broadcast-quality commercial + 10+ digital assets in under 3 weeks
Increased product visibility across multiple channels, including paid social and email
Reinforced Fathead’s brand positioning as fun, expressive, and larger than life
Provided a modular content system Fathead can repurpose across seasons and product drops
Conclusion
narratAIve helped Fathead go big—literally and creatively—by turning their iconic wall graphics into story-driven, sales-ready video content. Whether on a 55” TV or a 5” phone screen, Fathead’s message now lands with energy, personality, and visual impact.
Big moments. Bigger storytelling. That’s narratAIve.
