Milkins Jewelers
Milkins Jewelers, a trusted, family-owned business serving the Wyandotte Michigan community for over 120 years, needed a modern, cost-effective way to connect with both loyal customers and a new generation of shoppers.
Services
Retail / Fine Jewelry / Design / Repair
Category
Retail / Fine Jewelry
Client
Lesley Milkins-Alban
The Challenge
Without the budget for a traditional ad agency or high-cost production company, Milkins was searching for a way to:
Increase foot traffic and online engagement
Communicate their long-standing legacy and emotional community connection, relevance, and presence
Promote special sales, events, and key product lines like engagement rings
Reach local audiences through both traditional and digital channels
The narratAIve Solution
narratAIve partnered with Milkins to develop a high-impact, low-cost creative campaign that honored their legacy while driving measurable engagement. Here’s how we did it:
Video Production – Web, and Social
We produced a series of short-form videos for social media, website use, and regional broadcast — all created using a lean AI-enhanced workflow. These assets:
Captured the emotion behind 120 years of proposals, anniversaries, and cherished moments
Featured powerful CTA overlays directing users to product pages and event landing pages
Were optimized for Instagram, Facebook, YouTube, and website
AI-Generated Historical Visuals For Still Image and Video
To bring the brand’s story to life, narratAIve used cutting-edge AI tools to generate photorealistic imagery and video that recreated:
Engagements from the early 1900s and across the decades to present day
Present day suprise engagement
Emotional visuals that reflected the evolution of love and style through generations
Created an entag and jingle for video applications
These visuals served as a striking bridge between past and present — a perfect reflection of Milkins’ mission.
Results
For Milkins, we delivered a comprehensive, cost-effective campaign including a high-quality website video/TV commercial, a regional print ad, and over nine social media assets—all produced within weeks. The work centered around their 120-year legacy, using AI-enhanced visuals and emotional storytelling to highlight their role in life’s most meaningful moments.
The campaign featured short-form videos with clear calls to action, driving traffic to landing pages, coupon codes, and high-converting product categories like engagement rings. Social assets effectively reached Gen X and 55+ audiences, while the print placement reinforced trust and brand recognition in the local community. Our strategic blend of AI-powered human centric creative and purpose-driven messaging was designed for Milkins to increase both online engagement and in-store foot traffic—helping Milkins honor their heritage while connecting with a new generation of customers.
Big impact. Local heart. That’s narratAIve.
