Xtreme-Brands
Xtreme Brands, a premium wellness product company, approached narratAIve to craft a bold and resonant multi-channel campaign for their flagship balm and spray line. With a unique positioning that differentiates them from CBD-centric competitors, Xtreme Brands wanted to showcase their formulation as part of a broader wellness mission. To conceive, design, and create a quality :30 TV commercial, web videos, expaliner video, and social media videos. Their goal: drive awareness, connect emotionally with Gen Xers and Boomers, and spark product trials through high-impact content.
Services
Video and Image Content Creation Creative Strategy
Category
E-Commerce
Client
Jeff Doiron - Jason Brooks
The Challenge
Xtreme Brands needed to:
Clearly communicate that they are a wellness company, not just another CBD brand.
Build trust and emotional resonance with Gen X and active 55+ consumers.
Illustrate the scientific and natural ingredients that make their product effective.
Launch a memorable and scalable campaign across TV, web, and social platforms on a limited budget and timeline.
The narratAIve Solution
Using its AI-enhanced production workflow and deep creative experience, narratAIve delivered:
1. 30-Second TV Commercial
Concept: A nostalgic 80s-inspired story showing a kid wiping out on a BMX bike, Sking, and skateboarding, then morphing into his adult self lacing up for a run.
Visual Style: Shot in retro 4:3 VHS format transitioning to full HD.
Message: “We had no limits back then… but we are still here, still active, still grinding"
CTA: QR code and website driving direct conversions.
Soundtrack: Custom 80s-inspired score evoking energy, resilience, and legacy.
2. Explainer Video (1–2 minutes)
Purpose: Educate viewers on how the product works.
Content: Ingredient visualizations (e.g., turmeric to oil), explanation of absorption and effects, and potential appearances from founders Jason & Jeff.
Tone: Friendly, scientific, and holistic.
3. Social Media Campaign
Format: Short-form vertical videos (15–30 seconds) tailored to Instagram, TikTok, and YouTube Shorts.
Creative Strategy: Active GenX , nostalgic injuries, and UGC calls to action (e.g., "Share your 80s wipeout").
Voice & Visuals: Energetic, humorous, and brand-authentic.
Results
Delivered high-quality TV commercial, explainer concept, and 20+ social media assets within 3 weeks.
Engaged Gen X and 55+ audiences through relatable storytelling and personal resonance.
Elevated brand perception from "just another CBD" to a science-driven wellness solution.
Set the foundation for a scalable, long-term creative strategy rooted in both performance and personality.
